It’s safe to say that Bud Light’s transgender campaign has not gone well. A new executive, a “diversity” hire according to reports, green-lit a partnership with obnoxious and unliked transgender personality, Dylan Mulvaney. Mulvaney became Internet famous by pretending to be a woman, posting insulting videos to social media.
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This was the person Bud Light executive Alissa Heinerscheid thought would help sell their beer to more people. Heinerscheid defended her idiotic decision by claiming it made Bud Light more “inclusive.” In reality, Heinerscheid alienated Bud Light’s core customer base by shoving transgender politics into their faces.
Notable celebrities have boycotted the brand. Americans vowed to stop buying Anheuser-Busch products. And little old Heinerscheid was put on leave. Now, we are seeing the full brunt of the damage.
BeerBoard, a tech company that provides data to the beverage industry, says that Bud Light has seen a significant decline in pours at restaurants and bars across the U.S. following the company’s decision to partner with controversial transgender influencer Dylan Mulvaney.
Approximately 3,000 locations that use BeerBoard’s technology logged 6% less Bud Light sales from April 2 to April 15 after calls for boycotts against the company, Axios reported…
In the week that followed the announcement, Bud Light sales plummeted 11% and the following week the sales cratered, dropping 21% in volume, the report said, according to data from NielsenIQ and Bump Williams Consulting.
Wow. Not only are folks like Kid Rock and Travis Tritt ditching Bud Light, but millions of Americans have stopped buying it. Orders for Bud Light have craters at bars and restaurants. In the weeks that followed the Bud Light tranny announcement, sales dropped by 21%. That is a massive decline in sales that amounts to tens of millions of dollars.
That is the opposite of what’s supposed to happen when a new ad campaign is launched. Heinerscheid, and her boss marketing exec Daniel Blake, hired Dylan Mulvaney because they thought he would bring in new sales and new markets. Instead, Bud Light is hated more than before, because of this woke virtual signaling.
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And it doesn’t look like anything is going to get better for Bud Light and its parent company. Many have vowed to boycott all products from Anheuser-Busch, which could result in heavy losses. The CEO of the company issued a letter. But not once did he apologize for the campaign or even address the controversy.
From all appearances, the company will learn nothing. This scandal might blow over, but the same woke culture will remain–as it remains in most large corporations. Until companies learn that Americans want nothing to do with leftist politics, these kinds of campaigns will continue.
So, keep the boycott up.
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